A speech
package “informs listeners about a subject in which the radio
station considers they will find interesting”. (Rubbin and Ibbotson, 2002)
George Whale’s ‘wrap’ interview intends to educate his listeners on the field
of electronic cigarettes, by interviewing Fred Cassman, owner and operator of
Mist-E-Liquids, based in Brighton. Like the electronic cigarette, the interview has no age specific target audience, nor does it make any preceded expectations of it's listeners. The industry of electronic cigarettes is expanding, in the last two years, users of the
electronic cigarette have tripled to over two million in the UK and have caused a
lot of controversy in the media since their release on the mass market due to its health concerns, price and advertising. By
choosing a zeitgeist subject matter, Whale’s piece should both engage and
educates its listeners.
Through the aid of Jim Beaman’s Interviewing for Radio, Whale learnt key interviewing tactics and
preparation skills from the section Advice
from the Experts. In order to create a memorable interview, there must be a immediate relationship created between the interviewer and interviewee and their audience. Luckily for Whale, Cassman and himself were already acquainted which makes the wrap flow fluidly like a conversation. Recorded in a vocal studio booth, Whale's piece aims to make its listeners wary of electronic cigarettes as well as being biographical towards Fred.
Blog Address
http://creativeproductionsoundterm1.blogspot.co.uk/
Bibliography
1. Richard Rudin, Trevor Ibbotson (2002) An
Introduction to Journalism: Essential Techniques and Background Knowledge,
: Taylor & Francis.
2. Jim Beaman (2000) Interviewing for Radio,
: Routledge.
